Full Color Brochures

What Kinds of Businesses Could Benefit from Color Brochures?

20th April, 2010 - Posted by admin - No Comments

Full color brochures are a versatile means of advertising for a wide variety of businesses. A color brochure gives you the ability to fully engage your audience with photos and facts in a compact and manageable space. With six surfaces to introduce your product or service, you can use your brochure to advertise, engage and support your other marketing efforts. Almost every business can benefit from the use of brochures. Here are a few examples of industries that can utilize this printed marketing material to its fullest capability.

Travel Industry

In the travel industry, pictures say a thousand words. By creating a full color brochure you can truly entice your potential clients with images that conjure up longings for vacations and lifestyles that they may not experience on a daily basis. Travel agencies, hotels and cruise lines are just three examples of those within the travel industry that can benefit from brochures. You can introduce your product through photos and carefully chosen text in order to accent the highlighted features of your service. A picture of a white sand beach or of a snow-covered ski lodge will be the selling point in your brochure. Be sure to include your contact information and let the pictures do the talking. If you have catalogs available with additional information about your business, you can use the back flap of your brochure as a mail-in portion. The brochure recipient could fill in their mailing address so that you can send them your support materials. Think of your brochure as the appetizer to the main course of your offerings.

Schools & Universities

Providing accessible information about your school or university can make a major difference in getting the best and the brightest to your campus. There is a lot of research that goes into choosing the place to continue one’s education, and by creating a full color brochure to highlight the reasons why your school is the best, you allow potential students to get the facts in a small and accessible space. Highlighting campus life, statistics and the educational feats of past alumni, in addition to including photographs that further enforce what your school has to offer, are all things that you can do within a brochure. Brochures can easily be mailed, so you can send them to anyone who may be interested – and to anyone you are interested in recruiting.

Housing Communities

Upscale living spaces like apartments, condominiums and retirement communities can certainly benefit from informational brochures. Listing the features that your community offers, including finishes, square footage and amenities, within a brochure allows potential tenants and investors to have a tangible account of what to look forward to if they choose to live there. Providing a full color brochure can give you the edge that your community needs to have over your competitors. Potential residents can rely on your brochure instead of their own notes. Having all of this information accessible at their fingertips can make a major difference in their decision-making process.

Can your business benefit from brochures? Chances are, the answer is “yes.” Whether or not you are in one of the three industries listed, hopefully these ideas have inspired thoughts about how you can make brochures work for you.